Advertising campaign "Bishops Finger -Stained glass"
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Bishops Finger beer: Thong
| See full size 945x1417 px | |
| Released: | November 2008 |
| Brand name: | Bishops Finger  |
| Agency: | JWT, London |
| Country: | United Kingdom |
| Category: |
Alcoholic drinks
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| Tags: |
Prints
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Credits:
There are over 60 different bottled ale brands on sale in the UK, the nature of ale encourages such repertoire behaviour with an emphasis on local/regional flavours. The aim of the project was to counter this inherent promiscuity. JWT London for client Shepherd Neame targeted a younger drinker and positioned the beer as the opposite of crusty old ales, almost as an alternative to lager.Advertiser: Shepherd Neame
Brand: Bishops Finger
Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Greg Martin / Mike McKenna
Art Director: Phillip Meyler / Darren Keff
Copywriter: Phillip Meyler / Darren Keff
Photographer: Tal Silverman
Typographer: Chris Hutton / Sharon Shaw
Country: United Kingdom