| Examples: BITE, Latvia, OMD Latvia/Fuse |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
BITE: Karaoke
| See full size 400x401 px | |
| Released: | June 2008 |
| Advertiser: | BITE  |
| Agency: | OMD Latvia/Fuse |
| Country: | Latvia |
| Category: |
Commercial public services
|
| Awards: |
Golden Hammer 2008 Best Use of Media Gold
|
| Tags: |
Award show winner
|
Credits:
Agency: OMD Latvia/Fuse
Country: Latvia
Entry title: Karaoke
Product/Service: Mobile communications
Brand name: BITE
Advertiser: BITE Latvija
Account director: Ieva Ozolina
Media Planner: Kaspars Ozolins
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Natalja Rodionova
Photographer: Kaspars Eglitis
Illustrator: Juris Circenis
Production company: FUSE
Creative idea: During the Singing and Dancing festival karaoke machines were installed within several BITE branded mobile trailers to give everyone a chance at self-expression. All of the contestants were recorded on tape and put up for voting on Latvia’s leading portal – draugiem.lv (friendster.com). A special section was made within the portal with a gallery of 170 videos selected from more than 400 shot during the 4 days.