Agency:SAA Y&R
Chief Creative Officer: Gideon Amichay
Creative Director:Tzur Golan
Group Creative Director:Yariv Twig
Art Director & Copywriter:Shirley Bahar & Yariv Ganor
Strategic Director:Noam Manella
Account Director:Michal Rubin
Account Manager:Sharon Manzour
Account Director:Michal Rubin
Planner: Hilla Tamir
The Print Ad titled Mona Lisa was done by Y&R Israel advertising agency in Israel. It was released in the Jun 2008.