Category: Other Digital Channels
Advertiser: BLU DOT
Product/Service: REAL GOOD CHAIR
Date of First Appearance: Dec 14 2009 12:00AM
Entrant Company: MONO, Minneapolis, USA
Entry URL: http://realgoodexperiment.blogspot.com/
Art Director: (Mono)
Production Company: (Supermarche)
Director/Editor: Andrew Zuchero (Supermarche)
Co-Editor: Zac Stuart-Pointer (Supermarche)
Music Company: (No.ware Music)
Music Composer: Juan Pieczanski (Freelance)
Blu Dot is an award-winning creator of modern furniture. But awareness of the brand was limited. So we took to the streets. Inspired by the New York City culture of curb-mining or picking up furniture from the street, we devised an experiment.
We placed 25 of Blu Dot’s Real Good Chairs all over Manhattan, free to take. The catch: we enabled the chairs with GPS to see where they’d go. The two-day multimedia experiment featured a website with real-time tracking, Twitter feeds, and a documentary that revealed the whereabouts of the chairs and told the story of their new owners.
The Print Ad titled REAL GOOD EXPERIMENT was done by Mono advertising agency for brand: Blu Dot in United States. It was released in the Dec 2009.