Advertising campaign "Blue Shield of California (Uncovered)"
Print ads
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Blue Shield of California: Uncovered
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Blue Shield of California: Uncovered Close-up
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Blue Shield of California: Let's Shield California
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Blue Shield of California: Uncovered
| See full size 1500x998 px | |
| Released: | September 2008 |
| Advertiser: | Blue Shield of California  |
| Agency: | TAXI New York |
| Country: | USA |
| Category: |
Public health & safety
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| Tags: |
Outdoor ads as monuments, sculptures, stunts, installations, statues
Creative outdoor
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Credits:
Life-size statues stand for California resident's lack of healthcare coverage. Website: http://www.letsshieldcalifornia.com/The outdoor display, "Uncovered," is meant to bring attention to California’s 6.7 million uninsured residents. Life-size statues depict naked humans in vulnerable positions to illustrate the individuals lacking healthcare coverage. Up to 40 statues were on display at an event advocating universal healthcare coverage in Los Angeles with Blue Shield of California CEO Bruce Bodaken and former Olympic Gold Medal swimmer Janet Evans.
Client: Blue Shield of California
Agency: TAXI, New York
Chief Creative Officer: Paul Lavoie
Creative Director: Jason McCann
Art Director: Anne Bioty
Copywriter: Matt Keats
Sculptor: Daniel Stocks
Agency Producer: Ed Burgoyne
