| See full size 984x1344 px | |
| Released: | October 2008 |
| Advertiser: | BMW |
| Country: | Canada |
| Category: |
Retail stores & rental companies |
Credits:
Concerto,Vancouver series created newspaper ads that challenged readers to find the one anomaly in a grid of 80 BMW logos. The reward would be the down payment on a new BMW. It was a retail offer playing hard to get.
Product: BMW
Agency: concerto, Vancouver
Creative Director: Craig Redmond
Art Director: alexis kernaghan
Copywriter: Craig Redmond
Producer: wendy moriarty
Country: Canada