| Examples: BMW, BMW FINANCIAL SERVICES, Canada, Cundari |
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BMW Financial Services, Canada: Scratchcard-POS
| See full size 927x1417 px | |
| Released: | July 2009 |
| Advertiser: | BMW  |
| Brand name: | BMW FINANCIAL SERVICES |
| Agency: | Cundari |
| Country: | Canada |
| Category: |
Cars
|
Credits:
BMW Financial Services wanted a piece from Cundari SFP, Toronto to communicate their insurance products to potential BMW purchasers at test drive events. The goal was to counter the common perception that the costs of owning a luxury car are unpredictable and excessive.
Client: BMW Financial Services, Canada
Agency: Cundari SFP, Toronto
Creatives: Stephen Tasker, Brian Mantle (Designer)
Brent Choi (Chief Creative Officer)
Tim Das (Associate CD / Copywriter)
Stephen Tasker (Art Director)
Country: Canada