The new 8-speed automatic transmission comes standard with the 1, 3 and 5 series
Advertising Agency: JWT, Netherlands
Creative Directors: Massimo van der Plas, Joep de kort
Art Director: Joep de Kort
Copywriter: Massimo van der Plas
Photographer: Simon Warmer
Postproduction: Magic Group
The Print Ad titled Matchbox gearbox was done by JWT, Netherlands advertising agency for product: BMW (brand: BMW) in Netherlands. It was released in the Jan 2012.