| Examples: BOSCH, Germany, JUNG VON MATT |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
Bosch Rotak 43 Li Lithium-Ion: Lawnmower Calendar
| See full size 1024x768 px | |
| Released: | May 2008 |
| Advertiser: | BOSCH  |
| Agency: | JUNG VON MATT |
| Country: | Germany |
| Category: |
Home electronics & audio-visual
|
| Awards: |
Cannes Lions 2008 Direct Bronze
Eurobest 2008 Design Bronze
|
| Tags: |
Cannes 2008
Case study
Award show winner
|
Credits:
Type Of Entry: Product & Service
Category: Other Consumer Products (Including Durable Goods)
Title: LAWNMOWER CALENDAR
Advertiser/Client: BOSCH LAWN & GARDEN
Product/Service: ROTAK 43 LI LITHIUM-ION CORDLESS LAWNMOWER
Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
DM/Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
Category: Other Consumer Products (Including Durable Goods)
Title: LAWNMOWER CALENDAR
Advertiser/Client: BOSCH LAWN & GARDEN
Product/Service: ROTAK 43 LI LITHIUM-ION CORDLESS LAWNMOWER
Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
DM/Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Wolf Heumann | Executive Creative Director | Jung Von Matt |
| Dirk Haeusermann | Executive Creative Director | Jung Von Matt |
| Timm Hanebeck | Creative Director | Jung Von Matt |
| Sascha Hanke | Creative Director | Jung Von Matt |
| Andy Tran | Art Director | Jung Von Matt |
| Hendrik Schweder | Art Director | Jung Von Matt |
| Nadya Innamorato | Graphic Design | Jung Von Matt |
| Philipp Wenhold | Agency Producer | Jung Von Matt |
| Isabell Poschadel | Account Supervisor | Jung Von Matt |
| Inga Gerckens | Account Supervisor | Jung Von Matt |
| Jochen Schwarz | Account Supervisor | Jung Von Matt |
Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower - with the help of an exceptional calendar.
Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to 'mow' day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It's an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.
Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector's item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.