Brailleliga: A Blind Call

Name	Position	Company
Katrien Bottez	Creative Director	Duval Guillaume Brussels
Peter Ampe	Creative Director	Duval Guillaume Brussels
Katrien Bottez	Art Director	Duval Guillaume Brussels
Peter Ampe	Copywriter	Duval Guillaume Brussels
Jean-Marc Wachsmann	Art Director	Duval Guillaume Brussels
Benoоt Menetret	Copywriter	Duval Guillaume Brussels
Greet Wachters	Account Manager	Duval Guillaume Brussels
Isabel Peeters	Account Director	Duval Guillaume Brussels
Julie Vanopdenbosch	Online Production	Duval Guillaume Brussels
Tom Claessens	Online Production	Duval Guillaume Brussels
Brecht Cloetens	Online Production	Duval Guillaume Brussels
Davy Calluwaerts	Media Planner	Duval Guillaume Brussels

You probably know the phenomenon: you forget to lock your mobile phone, you put it in your trouser pocket and without knowing it you call the first person in your contact list. We turned this insight into a totally new way of fundraising. We asked everyone to put "A BLIND CALL" as the first contact in their mobile phone. So, next time you call someone accidentally, you don't disturb the Anne's or Agatha's in your contact list, but you make a blind call, donating the cost of the call to the league for the blind. "A Blind Call' was announced via cinema billboards, outdoor posters, beer coasters, guerrilla action, bannering and television commercial. The action was immediately picked up by the media. TV stations offered free advertising space. The action quickly gained interest on blogging and chatting communities. After only one week, thousands of people had already made a blind call.