The biggest number of suspects using mobile phones while driving are the executive types who regard themselves as multitasking and smart. Therefore, the idea from Publicis, Bucharest was to wake them up in a surprising, cold blooded way, by showing them how they handicap themselves by using the phone while driving.
Client: Bucharest's City Police
Agency: Publicis, Bucharest
Date Uploaded: 2010-10-19
Chief Creative Director: Razvan Capanescu
Copywriter: Razvan Soare
Art Director: bogdan nestor
Photographer: Cosmin Gogu
Account manager: Bogdan Voina
Nicolae Marinescu - Bucharest Police's Deputy General Director
Gratiela Vaduva - Bucharest Police's Chief Department of Analysis and Criminal Prevention
The Print Ad titled armless was done by Publicis advertising agency for brand: Bucharest's City Police in Romania. It was released in the Aug 2010.