Type of entry: Tablets and Other Devices
Category: Tablets and Other Devices
Advertiser: FRAUEN GEGEN GEWALT
Product/Service: BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
Agency: PLAN.NET Munich, GERMANY
Advertiser FRAUEN GEGEN GEWALT
Product BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
Entrant PLAN.NET Munich, GERMANY
Type of Entry: Tablets and Other Devices
Category: Tablets and Other Devices
Title: BEATING FACTS
Advertiser/Client: FRAUEN GEGEN GEWALT
Product/Service: BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE
Entrant Company: PLAN.NET Munich, GERMANY
DM/Advertising Agency: PLAN.NET Munich, GERMANY
2nd DM/Advertising Agency: SERVICEPLAN Munich, GERMANY
Chief Creative Officer: Alexander Schill ()
Executive Creative Director: Friedrich Von Zitzewitz ()
Creative Directors: Markus Maczey/Cornelia Blasy-Steiner ()
Copywriter: Christian Aussem ()
Art Director: Tobias Pechstein ()
Account Supervisor: Annika Nagel ()
Graphic Design: Tanja Glamann ()
Photographer: Michael Leiss ()
Post Production: Martin Bierbaum (Neverest Gmbh/Co. Kg)
Programmer: Stefan Schrader ()
Brief Explanation
As part of the international day against violence towards women in 2011, an iPad advert was inserted within the editorial section of the German VOGUE iPad app.
The swiping mechanism and an embedded video were used to demonstrate that one in every four women in Germany experiences violence.
The Print Ad titled BEATING FACTS was done by Plan.net advertising agency for product: BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE (brand: FRAUEN GEGEN GEWALT) in Germany. It was released in the Jun 2012.