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Examples: CANESTEN CREAM, Slovak Republic, MARK/BBDO

Ads Archive / Print, DM, Ambient, Outdoor ads

Canesten: Itchy feet

Prints, Outdoor, Ads Canesten: Itchy feet, CANESTEN CREAM, MARK/BBDO,
See full size 990x1400 px
Released: October 2009
Brand name: CANESTEN CREAM CANESTEN CREAM
Agency: MARK/BBDO MARK/BBDO
Country: Slovak Republic Slovak Republic
Category: Toiletries & pharmaceuticals Toiletries & pharmaceuticals

Credits:

The poster communicates that Canesten is the best preparation for skin problems accompanied by itchy feet. To use an unconventional way of communication we used a poster that is scratched in the part where feet are displayed.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová