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Cannes Lions 2007 - Cyber Lions Bronze: AUDI R8 WEBSPECIAL
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Bronze
|
Credits:
Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: AUDI R8 WEBSPECIAL
Advertiser/Client: AUDI
Product/Service: AUDI R8
Advertising Agency, City: ARGONAUTEN G2, Duesseldorf
Country: GERMANY
Advertising/Web Design Agency, City: ARGONAUTEN G2, Duesseldorf
Country: GERMANY
Category: Automotive Products & Services
Title: AUDI R8 WEBSPECIAL
Advertiser/Client: AUDI
Product/Service: AUDI R8
Advertising Agency, City: ARGONAUTEN G2, Duesseldorf
Country: GERMANY
Advertising/Web Design Agency, City: ARGONAUTEN G2, Duesseldorf
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Oliver Hinrichs | Senior Art Director | argonauten G2 |
| Wolfgang Schulz | Senior Conceptioner | argonauten G2 |
| Christina Fiedler | Account Manager | argonauten G2 |
| Sven Gessner | Technical Supervisor | argonauten G2 |
| Sven Kьster | Creative Director | argonauten G2 |
| Mathias Sinn | Account Supervisor | argonauten G2 |
| Dorian Roy | Information Architect | argonauten G2 |
Synopsis:
The aim of the microsite was to present the
characteristics of athleticism and progressivism in an emotional way, enabling
people to experience Audi's expertise in the area of sports cars while
establishing the R8 in the relevant set of sports car buyers. The main challenge
involved in creating a compact and emotional product presentation for this for
a, mainly male target group was making sure that it would offer a great deal of
information and opportunities for interaction.