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Cannes Lions 2007 - Cyber Lions GOLD: BIG SHADOW
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Gold
|
Credits:
Type Of Entry: Other Online Advertising
Category: Innovative Ideas
Title: BIG SHADOW
Advertiser/Client: MICROSOFT CORPORATION
Product/Service: XBOX 360 GAME CONSOLE
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Category: Innovative Ideas
Title: BIG SHADOW
Advertiser/Client: MICROSOFT CORPORATION
Product/Service: XBOX 360 GAME CONSOLE
Entrant Company, City: GT, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: GT, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Koshi Uchiyama | CD | GT |
Synopsis:
The game "Blue Dragon" involves the hero's shadow: the
shadow turns into a giant Dragon who goes through fights and plays an important
role. Using this idea as a base, we made an interactive communication where
participators themselves get to control their giant transformed shadows. The
program is made to transform people's projected shadows into Dragons or to over
10 other characters in the actual game. Shadows of people moving in front of the
lighted wall, are captured and processed in real-time, projecting the dragon
shadow on a building wall (27 meters wide, 45 meters high) from a projector.