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Cannes Lions 2007: Cannes Lions 2007 - Cyber Lions Grand Prix - EVOLUTION
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
Credits:
Type Of Entry: Viral Advertising
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Advertising Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Category: Viral Video
Title: EVOLUTION
Advertiser/Client: UNILEVER CANADA
Product/Service: DOVE SELF ESTEEM FUND
Advertising Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Advertising/Web Design Agency, City: OGILVY & MATHER, Toronto
Country: CANADA
Credit Details:
| Name | Position | Company |
| Janet Kestin/Nancy Vonk | Chief Creative Officers | Ogilvy&Mather |
| Tim Piper/Mike Kirkland | Art Directors | Ogilvy&Mather |
| Tim Piper | Writer | Ogilvy&Mather |
| Brenda Surminski | Agency Producer | Ogilvy&Mather |
| Yael Staav/Tim Piper | Directors | Reginald Pike/Ogilvy&Mather |
| Tico Poulakakis | Cinematographer | Reginald Pike |
| Jennifer Walker | Production House Producer | Reginald Pike |
| Stephanie Kouverianos | Soho Post Producer | Soho |
| David Hayman/Andrew Harris | Music | Vapor |
| Paul Gowan | Editor | Rogue Editing |
Synopsis:
Dove 'Evolution' is a riveting, 1:14 time-lapse film
of a young woman's transformation from pretty, but ordinary girl to strikingly
beautiful billboard model. It deconstructs the beauty myth by revealing
everything from the impact of lighting through the application of hair and
make-up to retouching, to the photoshop-stretching of neck and impossible
widening of eyes, ending with the comment, "No wonder our perception of beauty
is distorted." Its goal was to promote Dove Self-Esteem workshops in Canada and
create broader awareness of the Dove Self-Esteem Fund.