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Cannes Lions 2007: Cannes Lions 2007 Media Gold - NOT HERE BUT NOW
| See full size 1024x685 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Media Gold
|
| Awards: |
Cannes Lions 2007 Media Gold
|
Credits:
Type Of Entry: Use of Media
Category: Best Use of Outdoor
Title: NOT HERE BUT NOW
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS CAMPAIGN
Entrant Company, City: WALKER, Zurich
Country: SWITZERLAND
Media/Advertising Agency, City: WALKER, Zurich
Country: SWITZERLAND
Category: Best Use of Outdoor
Title: NOT HERE BUT NOW
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS CAMPAIGN
Entrant Company, City: WALKER, Zurich
Country: SWITZERLAND
Media/Advertising Agency, City: WALKER, Zurich
Country: SWITZERLAND
Credit Details:
| Name | Position | Company |
| Daniel Bolomey | CEO | Amnesty International |
| Florian Frцhlich | Designer | walker |
| Carolina Gurtner | Designer | walker |
| Hans Beer | Account Supervisor | walker |
| Daniel Meienberger | Head of Communication | Amnesty International |
| Renй Weber | Designer | walker |
| Pius Walker | Creative Director | walker |
| Pius Walker | Copywriter | walker |
| Federico Naef | Photographer | Federico Naef Photography |
| Marianne Friedli | Art Director | walker |
Innovative Media Strategy:
The main mission of Amnesty International is to
uncover, document and make public the abuse of human rights. This campaign shows
how human rights are abused each and every day - within only a few hours flying
distance of us. The aim of Amnesty is to make people aware of the human rights
abuse issue and to get the public interested in Amnesty International's mission.
Creative Execution:
The poster campaign entitled "It's not happening here.
But it is happening now" brings the worldwide abuse of human rights straight to
Swiss doorsteps. Two worlds collide on 200 individual posters, every single one
adapted to match its respective surrounding. The brutal scenes from Guantanamo
for instance suddenly take place in the middle of Zurich.
Target Audience:
With a total of only 200 posters, the campaign is
triggering a resounding national and international echo. After the start of the
campaign there were extensive media reports both inside and outside Switzerland
as well as intensive discussions on the campaign in over 400 weblogs.
Effectiveness:
The impact of the campaign lead to a twenty-fold
increase in the number of visitors to the Amnesty International website.