Cannes Lions 2007 - Cyber Lions Silver: DAYDREAM

Name	Position	Company
Kazumasa Teshigawara	Creative Director	Qubibi
Kazumasa Teshigawara	Art Director	Qubibi
Kazumasa Teshigawara	Designer	Qubibi
Kazumasa Teshigawara	Photographer	Qubibi
Kazumasa Teshigawara	Programmer	Qubibi
Ryo Fukuda	music
Kazumasa Teshigawara	Figurative Arts(Animation)	Qubibi
Seiko Omura	Doll Mister

The campaign site is the 3rd special contents for Weave Toshi, a headwear manufacturer/retailer based in Tokyo and London. The main purpose of the site is enhancing the magnetism of the Weave Toshi brand for young people who are keen on trends, rather than introducing the product details. The idea that was with us through the project was something like an "unpleasant dream" - which gives audience a wet, warm, flickering, repetitive, mesmerizing feel. We wanted to make it be burnt/sticked into their eyes/ears. The interface is introduced to the user or integrated into to the site at least incongruity, with the analogy of a common cuckoo clock.