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Tide: EMPIRE STATE BUILDING

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	See full size 430x600 px
Released:	June 2007
Brand name:	Cannes Lions 2007
Agency:	SAATCHI & SAATCHI, New York
Category:	Cannes 2007 Press Silver
Awards:	London International Awards 2007 London Awards 2007 Print Consumer Campaign Silver Cannes Lions 2007 Press Silver CLIO Awards 2007 CLIO Awards 2007 Silver
Tags:	News Award show winner Prints Creative review Tony Granger Tony Granger-best works

Credits:

Category: Household: Cleaning Products
Title: EMPIRE STATE BUILDING
Advertiser/Client: PROCTER & GAMBLE
Product/Service: TIDE COLDWATER WASHING DETERGENT
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Advertising Agency, City: SAATCHI & SAATCHI, New York
Country: USA
Executive Creative Director: Tony Granger/Jan Jacobs/Leo Premutico
Copywriter: Jake Benjamin
Art Director: Mark Voehringer
Illustrator: Saddington/Baynes
Typographer: Kevin Li
Account Supervisor: Chris Foster/Andrea Diquez/Sarah Beaumont/Beth Galloway/Gus Marmarinos