Advertising campaign "CALIFORNIA FLUID MILK PROCESSORS ADVISORY BOARD (Get the glass)"
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GOT MILK?: got milk? Mom
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GOT MILK?: got milk? Holy Moly
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GOT MILK?: got milk? Get the glass
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Cannes Lions 2007: GETTHEGLASS.COM
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Cannes Lions 2007: GETTHEGLASS.COM
| See full size 600x450 px | |
| Released: | June 2007 |
| Advertiser: | CALIFORNIA FLUID MILK PROCESSORS  |
| Brand name: | Cannes Lions 2007 |
| Agency: | GOODBY SILVERSTEIN & PARTNERS |
| Country: | USA |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Gold
D&AD 2008 Websites Black Pencil
|
| Tags: |
Award show winner
|
Credits:
Type Of Entry: Websites & Microsites
Category: Foods and Drinks
Title: GETTHEGLASS.COM
Advertiser/Client: CALIFORNIA FLUID MILK PROCESSORS ADVISORY BOARD
Product/Service: MILK
Advertising Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising/Web Design Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Category: Foods and Drinks
Title: GETTHEGLASS.COM
Advertiser/Client: CALIFORNIA FLUID MILK PROCESSORS ADVISORY BOARD
Product/Service: MILK
Advertising Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Advertising/Web Design Agency, City: GOODBY SILVERSTEIN & PARTNERS, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Jeff Goodby | Co-Chairman/Executive Creative Director | Goodby/Silverstein & Partners |
| Pat Mckay | Creative Director | Goodby/Silverstein & Partners |
| Feh Tarty | Creative Director | Goodby/Silverstein & Partners |
| Will McGinness | Interactive Creative Director | Goodby/Silverstein & Partners |
| Ronny Northrop | Associate Interactive Creative Director | Goodby/Silverstein & Partners |
| Jorge Calleja | enior Art Director/Designer | Goodby/Silverstein & Partners |
| Paul Charney | Senior Copywriter | Goodby/Silverstein & Partners |
| Heather Wischman/Michael Damiani | Senior Producers | Goodby/Silverstein & Partners |
| Mike Geiger | Director of Interactive Production | Goodby/Silverstein & Partners |
| David Erickson/Annelie Jonsson | Producers | North Kingdom |
Synopsis:
Gettheglass.com continues the fantastical story of the Adachis, a family suffering from ailments related to their lack of milk. On the site, viewers play a board game in which they help the Adachi family get a glass of hard to reach milk. Players advance in the game by rolling a pair of virtual dice and driving the Adachis' plumbing van through a series of milk-related challenges all while trying to outrun Fort Fridge security and avoid being sent to Milkatraz. If you make it all they way to the end, Milk sends you an actual "Get the glass" souvenir glass.