Cannes Lions 2007 - Cyber Lions Bronze: GYPSYCABPROJECT

Name	Position	Company
Alex Bogusky	Chief Creative Officer	Executive Creative Director: Andrew Keller
Andrew Keller	Executive Creative Director	Copywriter: Rob Thompson
Rob Strasberg & Tony CalcaoIntegrated Production: Rupert Samuel	Creative Directors	Executive Integrated Producer: Winston Binch
Jeff Benjamin	Interactive Creative Director	Freelance Producer: Anthony Nelson
Rob Thompson	Copywriter	Sr. Design Technologists: Jordi Ortega/Larry Gordon
Kat Morris & Conor McCann	Art Director	Sr. Systems Architect: Jordan Kilpatrick
Rupert Samuel	Director of Integrated Production	Editors: Rockland Bazemore/Julie Snider
Winston Binch	Executive Integrated Producer
Steve Capstick	Gypsy Cab Driver
	Post Production	Digital Domain

June 10th, 2006 marked the start of a 14 day real-time event we called the "Gypsy Cab Project." The goal? Uncover and record on hidden cameras all the things that make urban driving truly unique. Our laboratory? The new Volkswagen Rabbit - the ultimate city car. The experiment? Take Steve, a guy who'd never been to New York, put him behind the wheel of a Rabbit dressed like a taxicab and find out if he could talk 100 people into exchanging city-driving knowledge for a free ride. What would happen? Who would he pick up? What would he learn? The answers all lived on gypsycabproject.com, where viewers could watch a live feed from the gypsy cab, view archived "favorite fares" and read Steve's daily observations. Part documentary film, part cultural anthropology research and 100% experimental it was like everything else in New York: totally unpredictable.