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Cannes Lions 2007 - Cyber Lions Bronze: PACE - PURSUIT ACROSS EUROPE
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Bronze
|
Credits:
Type Of Entry: Websites & Microsites
Category: Automotive Products & Services
Title: PACE - PURSUIT ACROSS EUROPE
Advertiser/Client: BMW GROUP
Product/Service: BMW CARS
Advertising Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Advertising/Web Design Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Category: Automotive Products & Services
Title: PACE - PURSUIT ACROSS EUROPE
Advertiser/Client: BMW GROUP
Product/Service: BMW CARS
Advertising Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Advertising/Web Design Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Franziska von Lewinski | Project Manager | Interone Worldwide |
| Stefanie Knoren | Project Manager | Interone Worldwide |
| Matthias Schдfer | Creative Director | Interone Worldwide |
| Andrew Berglund | Executive Creative Director | Interone Worldwide |
| Johannes Mьcke | Concept Design | Interone Worldwide |
| Axel Bergander | Copywriting | Interone Worldwide |
| Sharon Moody | Copywriting | Interone Worldwide |
| Torsten Sperling | Flash Programming | Interone Worldwide |
| Karsten Gцtz | Flash Programming | Interone Worldwide |
| Thorsten Harders | Backend Programming | Interone Worldwide |
Synopsis:
There are some people who refuse to put down roots.
Their journey is their destination - the road is their only home. Created with
these people in mind, the Pursuit Across Europe is a virtual race from Lisbon to
Prague. The vehicles are the new BMW 1 Series, the BMW Z4 M and the BMW X5. They
can all be equipped with the latest technologies from the BMW laboratory which
can be purchased using credits won in races and challenges against opponents.
Film sequences that mix Edward Hopper and film noir push the puzzling adventure
further and seamlessly lead into driving sequences.