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Cannes Lions 2007 - Cyber Lions GOLD: SEE MORE SIDE EFFECTS
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Gold
|
| Tags: |
Creative review
Баннеры
|
Credits:
Type Of Entry: Online Advertising
Category: Beauty & Luxury Products
Title: SEE MORE SIDE EFFECTS
Advertiser/Client: REVERSA (DERMTEK)
Product/Service: SKIN & NAIL CARE PRODUCTS
Advertising Agency, City: TAXI CANADA, Montreal
Country: CANADA
Advertising/Web Design Agency, City: TAXI CANADA, Montreal
Country: CANADA
Category: Beauty & Luxury Products
Title: SEE MORE SIDE EFFECTS
Advertiser/Client: REVERSA (DERMTEK)
Product/Service: SKIN & NAIL CARE PRODUCTS
Advertising Agency, City: TAXI CANADA, Montreal
Country: CANADA
Advertising/Web Design Agency, City: TAXI CANADA, Montreal
Country: CANADA
Credit Details:
| Name | Position | Company |
| Stйphane Charier | Vice-President/Creative Director | Taxi |
| Dominique Trudeau | Creative Director/design/interactive | Taxi |
| Patrick Chaubet/Roberto Baibich | Art Directors | Taxi |
| Йlyse Noлl de Tilly/Brian Gill | Writers | Taxi |
| Anne-Marie Leclair | Planner | Taxi |
| Audrey Lefebvre | Client Service Advertising | Taxi |
| Йmilie Trudeau-Rabinowicz | Agency Producer | Taxi |
| Йtienne Tallard | Director | La Fabrique d`Image |
| Mecano | Web Production | Mecano |
| Audio Z | Sound Effects | Audio Z |
Synopsis:
Objective: Establish and position Reversa anti-ageing
skincare in a cluttered, highly competitive ad environment, on a low ad budget.
Concept: Focus on anti-wrinkle cream's ultimate benefit for an ageing Boomer
woman: Sex appeal, which she experiences in the form of side effects, namely,
younger men. Target audience: 40-60 year-old women, financially and mentally
very independent, sexually active and often not in a stable relationship. These
"cougars" refuse to be socially invisible just because they are getting older.