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Cannes Lions 2007 - Cyber Lions Silver: SLIM JIM TRAP BANNER
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Silver
|
| Tags: |
Creative review
Баннеры
|
Credits:
Type Of Entry: Online Advertising
Category: Foods and Drinks
Title: SLIM JIM TRAP BANNER
Advertiser/Client: SLIM JIM
Product/Service: SLIM JIM MEAT SNACKS
Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Category: Foods and Drinks
Title: SLIM JIM TRAP BANNER
Advertiser/Client: SLIM JIM
Product/Service: SLIM JIM MEAT SNACKS
Advertising Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Credit Details:
| Name | Position | Company |
| Alex Bogusky | Chief Creative Officer | Crispin Porter + Bogusky |
| Tom Adams | Creative Director | Crispin Porter + Bogusky |
| Jeff Benjamin | Interactive Creative Director | Crispin Porter + Bogusky |
| Conor McCann & Keith Scott | Art Director | Crispin Porter + Bogusky |
| Guy Rooke | Copywriter | Crispin Porter + Bogusky |
| Rupert Samuel | Director of Integrated Production | Crispin Porter + Bogusky |
| Winston Binch | Executive Integrated Producer | Crispin Porter + Bogusky |
| Sosia Bert | Integrated Producer (Interactive) | Crispin Porter + Bogusky |
| Development Partner | Squarewave |
Synopsis:
Since the beginning of time, man has been driven by
one powerful force - the instinct to hunt. So to market Slim Jim meat sticks to
young American males, we decided to provide the modern day 'domestic man' with
something to satisfy his primal urge. We called these creatures 'snapalope'.
This banner was a tool for snapalope hunters to hone their trapping skills
before their next big hunt. It was responsible for 60% of the traffic that was
driven to shaa.com, home of the Snapalope Hunting Association of America.