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Cannes Lions 2007 - Cyber Lions Bronze: TENACIOUS D IN THE PICK OF DESTINY
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Bronze
|
Credits:
Type Of Entry: Websites & Microsites
Category: Travel, Entertainment & Leisure
Title: TENACIOUS D IN THE PICK OF DESTINY
Advertiser/Client: NEWLINE CINEMA
Product/Service: THE PICK OF DESTINY MOVIE
Advertising Agency, City: TEQUILA\ AUSTRALIA, Sydney
Country: AUSTRALIA
Advertising/Web Design Agency, City: TEQUILA\ AUSTRALIA, Sydney
Country: AUSTRALIA
Category: Travel, Entertainment & Leisure
Title: TENACIOUS D IN THE PICK OF DESTINY
Advertiser/Client: NEWLINE CINEMA
Product/Service: THE PICK OF DESTINY MOVIE
Advertising Agency, City: TEQUILA\ AUSTRALIA, Sydney
Country: AUSTRALIA
Advertising/Web Design Agency, City: TEQUILA\ AUSTRALIA, Sydney
Country: AUSTRALIA
Credit Details:
| Name | Position | Company |
| Claire Gillis | Creative Director | Tequila\ |
| Amanda Wise | Executive Producer | Tequila\ |
| Neil Heymann | Art Director | Tequila\ |
| Neil Heymann | Copywriter | Tequila\ |
| Andrew Fergusson | Design/Production | Tequila\ |
| Martin Holley | Developer | Tequila\ |
| Werner DeBruin | Technical | Tequila\ |
Synopsis:
Our task was to broaden the appeal of this cult
Newline movie from TenD music fans to a wider film-going audience. We asked
ourselves what would TenD, the greatest rock band in the world do to the
conventional digital space? Our idea was simple - create the greatest website in
the world to spread the message of rock across the shores of the internet. The
site featured a clever mix of cheeky, interactive tools including; as trology,
rock the internet and a dynamic global mosh screensaver. 3 million visitors and
strong word of mouth excitement drove box office sales well beyond expectation.