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Cannes Lions 2007 - Cyber Lions Silver: WELCOME TO THE BARCLAYS FAMILY
| See full size 600x450 px | |
| Released: | June 2007 |
| Brand name: | Cannes Lions 2007  |
| Category: |
Cannes 2007 Cyber Lions
|
| Awards: |
Cannes Lions 2007 Cyber Silver
|
Credits:
Type Of Entry: Websites & Microsites
Category: Financial Services
Title: WELCOME TO THE BARCLAYS FAMILY
Advertiser/Client: BARCLAYS BANK
Product/Service: BANKING
Entrant Company, City: MEDIAEDGE:CIA, Paris
Country: FRANCE
Advertising/Web Design Agency, City: MEDIAEDGE:CIA, Paris
Country: FRANCE
Category: Financial Services
Title: WELCOME TO THE BARCLAYS FAMILY
Advertiser/Client: BARCLAYS BANK
Product/Service: BANKING
Entrant Company, City: MEDIAEDGE:CIA, Paris
Country: FRANCE
Advertising/Web Design Agency, City: MEDIAEDGE:CIA, Paris
Country: FRANCE
Credit Details:
| Name | Position | Company |
| Hugues Cholez | Director | Mediaedge:cia |
| Jean Nasr | Project Manager | Mediaedge:cia |
| Fabrice Abokoun | Account Executive | Mediaedge:cia |
| Pierre Hanus | Project Manager | Mediaedge:cia |
| Christophe Dane | Deputy Manager | Mediaedge:cia |
| Karine Lyautey Trouffier | Account Manager | Mediaedge:cia |
Synopsis:
In France, Barclays was perceived as an exclusive bank
for rich people due to statutory communication in the financial press. The
agency proposed to open the doors of the bank to all AB1 consumers through an
interactive campaign presenting Barclays and its financial products in a
light-hearted way while preserving its very British image. In order to maximize
the coverage of the target audience and to take advantage from a "real-time
financial stream", a media partnership was set up with Yahoo Finance (please see
email attachment).