| See full size 2000x1414 px | |
| Released: | April 2009 |
| Brand name: | CAR MAGAZINE |
| Agency: | Ogilvy Cape Town |
| Country: | South Africa |
| Category: |
Publications & media |
Credits:
In order to promote the April issue of Car Magazine, which features an in depth guide to this year’s Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.