CARITAS Philippines tries to disrupt the usual practice of donating money, that's why they launch a new campaign called "Segunda Mana" meaning "Second Hand". The idea is instead of donating money, it would encourage people to donate in kind - Things you don't need/use anymore that others can still use like second hand clothes, accesories even furnitures. CARITAS believes this new approach will be more acceptable than donating cash.
Product : CARITAS Philippines
Agency : DM9JaymeSyfu , Manila
Country : Philippines
Creatives : Merlee Jayme (Chief Creative Officer)
Eugene Demata (Executive Creative Director)
Louie Sotto (CD/Copywriter)
Gogie Sinson (Associate CD / Art Director)
allan montayre (Creative)
The Print Ad titled "Segunda Mana" campaign was done by Dm9 Jaymesyfu advertising agency for brand: Caritas in Philippines. It was released in the Nov 2007.