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Beau Rivage Resort & Casino: Baggage Belt
| See full size 1400x990 px | |
| Released: | October 2009 |
| Advertiser: | HOTEL BEAU-RIVAGE  |
| Brand name: | CASINO RESORT |
| Agency: | Masterminds |
| Country: | USA |
| Category: |
Transport, travel & tourism
|
| Tags: |
Creative ads placed on conveyor belts
ambient
Ambient media
|
Credits:
We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.
Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Released: February, 2009
Location: Gulfport Biloxi International Airport
