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Catsan Crystals: Pillow
| See full size 1684x1191 px | |
| Released: | March 2008 |
| Advertiser: | Catsan  |
| Brand name: | CATSAN CAT LITTER |
| Agency: | CLEMENGER BBDO |
| Country: | AUSTRALIA |
| Category: |
Household maintenance & pet products
|
| Tags: |
ambient
|
Credits:
These pillowcases were placed in hotel rooms at a pet care trade conference. As Catsan (kitty litter) Crystals wasn’t one of the main products to be featured, our task was to ambush the conference with a memorable idea that highlighted the product benefit of ‘maximum odour control.’
Product : Catsan Crystals
Agency : ClemengerBBDO Melbourne
Executive Creative Director: James McGrath
Creative Director: Ant Keogh
Creative Director: Grant Rutherford
Art Director: Russel Fox
Copywriter: Ant White
Photographer: Mathew Jensen