| Examples: Cazadores, USA, David&Goliath |
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Cazadores premium Tequila: the one with the deer on it
| See full size 2880x2812 px | |
| Released: | January 2008 |
| Brand name: | Cazadores  |
| Agency: | David&Goliath |
| Country: | USA |
| Category: |
Alcoholic drinks
|
Credits:
This 8 page print piece is part of a fully integrated campaign created to launch Cazadores Premium Tequila in the US. The idea is to familiarize people with the label, and create a bar call based on it. Consumers look past 9 ridiculous imposter labels before landing on the one true premium tequila, “The One with the Deer on it.” The campaign from davidandgoliath, LA consists of print, tv, website, viral and outdoor.
Agency : davidandgoliath
Country : United States of America
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate CD / Art Director: John Figone
Associate CD / Copywriter: Jim DiPiazza
Art Director: Adam Nelson
Copywriter: Ben Purcell, Jenn Hertiz
Art Director: Simon Tuplin