CELL C: ECO DIARY

Credits:

Type of Entry: Corporate or Brand Identity
Category: Books
Title: ECO DIARY
Advertiser/Client: CELL C
Product/Service: CELLULAR OPERATOR
Entrant Company: NET#WORK BBDO JOHANNESBURG, SOUTH AFRICA
Design/Advertising Agency: NET#WORK BBDO JOHANNESBURG, SOUTH AFRICA
Creative Credits
Name Company Position
Rob Mc Lennan Net#work Bbdo Executive Creative Director
Mariana O'kelly Net#work Bbdo Creative Director
Joanne Van Der Linde Net#work Bbdo Art Director
Peet Engelbrecht Net#work Bbdo Copywriter
Chanel Cartel Net#work Bbdo Designer
Johny Kotze Net#work Bbdo Illustrator
Clinton Mitri Net#work Bbdo Operations Officer
Details
Describe the brief from the client:
To design a diary for 2008.
Description of how you arrived at the final design:
This is the cell C eco diary. It features a solar charger on the cover that can charge almost any cellphone. It included 312 poems on being green, and provides tips and guides on living a greener lifestyle. It was mailed to existing subscribers and staff. Who better than a Cellular company to send you a solar charger to charge your phone?
Indication of how successful the outcome was in the market:
Emails from staff and customers flooded in thanking Cell C. The idea made an impact with the media too. The book appeared on blogs like africancarbontrust.org and was featured on the national television program, Morning Live. At the 2009 Design Indaba Conference the Diary also achieved second place in the South Exhibition, an initiative that honours South African designers for ideas on sustainability.