
	E-mail: I don’t have a login Password: I forgot my password Remember me for two weeks on this computer or cancel

or Subscribe

Advanced Search
Saved Searches

Examples: Saudi Arabia, Ogilvy Jeddah, Change Lingerie, Change Lingerie (Change in Saudi Arabia)

Advertising campaign "Change Lingerie (Change in Saudi Arabia)"

Print ads

Campaign "Change Lingerie (Change in Saudi Arabia)" →

Navigation

previous next

Ads Archive / Print, DM, Ambient, Outdoor ads

Change Lingerie: Change in Saudi Arabia

Email this page

Your friend’s email:	Separate multiple e-mail addresses with commas. Limited to 10 addresses.
Your email:
Your name:
Add your comments:	Hi Check this wonderful ad on Coloribus.com
	or dismiss

	See full size 849x1200 px
Released:	May 2008
Brand name:	Change Lingerie
Agency:	Ogilvy Jeddah
Country:	Saudi Arabia
Category:	Clothing & footwear
Tags:	Prints Goods for women Creative review Best underwear ads

Credits:

Cover anything but the lingerie.
CHANGE is an international upscale brand providing quality lingerie, swimwear and homewear. The objective of the ad was to announce the launch of CHANGE in Jeddah, Saudi Arabia. The ads' main focus is to utilize the concept behind censorship in Saudi Arabia to pull focus on the Brand's product line and to transform censorship into art. The ads are all in English, as they target an upscale bilingual audience.

Advertising Agency: Ogilvy, Jeddah, Saudi Arabia
Creative Director: Mazen Hassan
Art Director / Illustrator: Yasser Alireza
Copywriters: Yasser Alireza, Fitna Nazer
Account management: Khaled Shalha