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Channel 4: Big 4
| See full size 1400x788 px | |
| Released: | October 2007 |
| Advertiser: | CHANNEL 4  |
| Brand name: | CHANNEL 4 TV STATION |
| Agency: | Freestate |
| Country: | United Kingdom |
| Category: |
Publications & media
|
| Tags: |
ambient
|
Credits:
17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.
Advertising Agency:
Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight
Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing