Richard House: Office Games

Credits:

Type of Entry: Corporate or Brand Identity
Category: Corporate Identity Schemes - Small scale
Title: OFFICE GAMES
Advertiser/Client: RICHARD HOUSE
Product/Service: CHILDREN'S HOSPICE CHARITY
Entrant Company: THE PARTNERS London, UNITED KINGDOM
Design/Advertising Agency: THE PARTNERS London, UNITED KINGDOM
Creative Credits
Name Company Position
Jack Renwick The Partners Creative Director
Alex Woolley The Partners Designer
Samuel Hall The Partners Designer
Neil Southwell The Partners Designer
Details
Brief Explanation:
They didn’t want it to appear too “charity-like” and overtly guilt people into taking part, they wanted the focus to be on the fun and enjoyment of the event.
Describe the brief from the client:
Richard House needed a logo and visual language that would excite people for the fundraisers pilot year and lay the foundations for a strong identity for future events.
Description of how you arrived at the final design:
The humble paperclip became the heart of the identity, creating the main running track logo and a set of icons depicting each sporting event. Marketing communications included banners, flyers, animations, posters and T-shirts. Bold use of the core red gave us a cost effective way of achieving maximum impact.
Indication of how successful the outcome was in the market:
Teams from across the City took part in the Office Games 2008 at Broadgate Arena on July 25th. The sun shone, the audience applauded and the teams of 4 rose to the challenge of the unique events. A fantastic amount was raised for Richard House Children's Hospice.