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Christina Aguilera's perfume: Sometimes it's all you need to wear
| See full size 1191x850 px | |
| Released: | January 2009 |
| Brand name: | Christina Aguilera Perfume  |
| Agency: | Mizbala |
| Country: | ISRAEL |
| Category: |
Personal effects - including perfumes, tobacco & luxury items
|
| Tags: |
ambient
|
Credits:
Youtube:
http://www.youtube.com/watch?
Vimeo:
http://www.vimeo.com/3418099
Advertising Agency Mizbala, Tel-Aviv Yafo, Israel
Creative Director: Guy DayanVP Marketing: Nisso Larden
Copywriter: Dori Ben Israel
Art Director: Liat Abad, Lucy Glazen
Photography & Post: Guy Raz, Tomer Kraus
Account Manager: Shani Cohen
Production: Tal Meir, Eliav Mendelson
We've recently launched an ambient campaign for Christina Aguilera's new perfume in Israel. Based on the concept: "Sometimes it's all you need to wear", Tens of thousands of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.