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Clorets Eliminator: Onion, Coffee, Cigarette
| See full size 1191x842 px | |
| Released: | October 2009 |
| Brand name: | CLORETS  |
| Agency: | Ogilvy Cape Town |
| Country: | South Africa |
| Category: |
Toiletries & pharmaceuticals
|
| Tags: |
indoor
Case study
|
Credits:
To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp