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CLOROX: THE REVERSE GRAFFITI PROJECT
| See full size 3000x1733 px | |
| Released: | June 2009 |
| Advertiser: | CLOROX  |
| Agency: | DDB West |
| Country: | USA |
| Category: |
Public awareness messages
|
| Awards: |
Cannes Lions 2009 Outdoor Silver
Cannes Lions 2009 Media Gold
|
| Tags: |
Cannes Lions 2009
Case study
Award show winner
Creative outdoor
Creative review
Ads on buildings
|
Credits:
Type of Entry: AmbientCategory: Ambient: Special Build
Title: THE REVERSE GRAFFITI PROJECT
Advertiser/Client: THE CLOROX COMPANY
Product/Service: GREEN WORKS
Entrant Company: DDB WEST San Francisco, USA
Advertising Agency: DDB WEST San Francisco, USA
Creative Credits
Chief Creative Officer: Lisa Bennett
Creative Director: Dustin Smith
Copywriter: Jon Lancaric
Advertiser's Supervisor: Jessica Buttimer
Planner: Stacey Grier/Debra Berman
Account Supervisor: Michelle Ehlinger
Producer: Frank Brooks/Mia Lischer
Art Director: Natalie Chambers
Illustrator: Paul "moose" Curtis
Details
Description of Ambient execution:
For the launch of Green Works, a 99% plant-based cleaner, we chose the biggest, dirtiest area we could find to demonstrate that the product was both environmentally friendly and that it worked better than other green cleaners. WIth the help of Green Works, reverse graffiti pioneer Paul “Moose” Curtis created a 140-foot long, eco-friendly mural of indigeous plant life at the entrance to San Francisco's Broadway Tunnel by cleaning away years’ worth of dirt and pollution. Over one year later, the mural is still visible to over 20,000+ people that pass by daily.
