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Club Med: Relax
| See full size 1600x1042 px | |
| Released: | July 2009 |
| Advertiser: | CLUB MED  |
| Agency: | Club Med |
| Country: | Argentina |
| Tags: |
Direct marketing
|
Credits:
For the launch of Petit Club Med, Club Med’s new child care center, we produced a direct mail action which consists of a double side flipbook. 1. On one side we can see the picture of a middle aged mother, laid down, relaxed, and each image of the flipbook is exactly the same, she doesn’t move at all. 2. On the other side the flipbook shows the a sequence of two kids joyfully playing on the beach. The claim is: “The best vacation for your kids, and yourself.”
Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Manuel Benegas Lynch
Copywriters: Juan José Pissani, Miguel Dianda