Coastguard Water Safety: "Lanes" Print Ad by DDB New Zealand

DDB New Zealand draws attention to the fact that without the Coastguard, it's a long swim back to shore.
Category: Charities & appeals
Client: Coastguard New Zealand
Agency: DDB Group New Zealand
Country: New Zealand
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Head of Art: Dave Brady
Copywriter: Rory Mckechnie
Art Director: Damian Galvin
Art Director: Lisa Fedyszyn
Copywriter: Jonathan McMahon
Retoucher: Gordon Moir
Account manager: Nisa Solipo
Managing Partner - Scott Wallace
Client - Christine Haru