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COCA-COLA: COKE CLASSIC ALUMINIUM BOTTLE
| See full size 1638x1155 px | |
| Released: | May 2008 |
| Advertiser: | COCA-COLA  |
| Agency: | Turner Duckworth |
| Country: | United Kingdom |
| Category: |
Non-alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Design Gold
|
| Tags: |
Упаковка
Cannes 2008
Case study
|
Credits:
Type Of Entry: Packaging Design
Category: Non-Alcoholic Drinks
Title: COKE CLASSIC ALUMINIUM BOTTLE
Advertiser/Client: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Advertising Agency: TURNER DUCKWORTH: LONDON & SAN FRANCISCO
Country: UNITED KINGDOM
Design/Advertising Agency: TURNER DUCKWORTH: LONDON & SAN FRANCISCO
Country: UNITED KINGDOM
Category: Non-Alcoholic Drinks
Title: COKE CLASSIC ALUMINIUM BOTTLE
Advertiser/Client: THE COCA-COLA COMPANY
Product/Service: COCA-COLA
Advertising Agency: TURNER DUCKWORTH: LONDON & SAN FRANCISCO
Country: UNITED KINGDOM
Design/Advertising Agency: TURNER DUCKWORTH: LONDON & SAN FRANCISCO
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| David Turner | Creative Director | Turner Duckworth: London & San Francisco |
| Bruce Duckworth | Creative Director | Turner Duckworth: London & San Francisco |
| Chris Garvey | Designer | Turner Duckworth: London & San Francisco |
Brief/Objectives/Goals:
Our aluminium bottle design embodies Coke's renewed focus on its core brand identity. The classic contour bottle shape features an oversized Coke trademark and nothing more. This clean and confident design simplifies what it means to be Coke and makes the brand feel fresh and new again.