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Examples: COFFEE, USA

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Berkley & Jensen Coffee: Rejection

Prints, Outdoor, Ads Berkley & Jensen Coffee: Rejection, COFFEE, ,
See full size 1074x1400 px
Released: September 2008
Brand name: COFFEE COFFEE
Country: USA USA
Category: Non-alcoholic drinks Non-alcoholic drinks

Credits:

This is one time you'll love rejection.
99 out of 100 beans aren't good enough for Berkley & Jensen.
The 'Q' seal on Berkley & Jensen bags ensures that only the highest quality beans are inside - rated in the top 1% in the world by the Coffee Quality Institute. Better yet, it tells coffee lovers that they're going to enjoy an extraordinarily delicious cup of coffee.

Advertising Agency: BJ's Wholesale Club In-house, Boston, USA
Creative Director: Susan Kurnas
Art Director: Tim Needham
Copywriter: Kevin Acciaioli
Photographer: Michael Indresano
Co-Creative Director: Loretta Kennedy
Designer: Gary Hoare