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COGNAC: GROSSMART, MEMOIRE XO COGNAC
| See full size 1794x1157 px | |
| Released: | January 2008 |
| Brand name: | COGNAC  |
| Agency: | DEPOT WPF Brand & Identity |
| Country: | Russia |
| Category: |
Alcoholic drinks
|
| Tags: |
Упаковка
Russian nominees to Cannes Lions 2008
Creative review
|
Credits:
Advertising Agency: DEPOT WPF BRAND&IDENTITY, Moscow, RUSSIAAdvertising Agency: DEPOT WPF BRAND&IDENTITY, Moscow, RUSSIA
Name Company Position
Alexey Fadeyev Depot WPF Creative Director
Andrey Gladkov Depot WPF Art Director
Describe the brief/objective/goals.
Create a design for XO cognac. The design idea should display the age of the cognac.
Brief: The packaging and label design for the mainstream cognac should deliver the idea of old vintage cognac (XO).
Solution: The age of the cognac displayed on the label through the idea of a symbolic calendar, a set of 12 marks crossed through, symbolised one year. This label is for 25 year old cognac. For the 15 year old USPO cognac, there will be 15 sets of marks.
