Colgate: Lollypop

Credits:

Colgate normally gives out small product samples at annual events like “Oral Health Month” to remind target consumers, especially kids, to take better care of their teeth after eating sweets. This method does not drive strong results as most consumers tend to forget the message, even if they have collected the samples.

Instead of giving away product samples, Ice cream, Lollypop and Cotton candy were given out. The stick carrying the Ice cream, Lollypops and Cotton candy carried a hidden message. Once consumers were done eating, the message printed on the tip of the stick shaped like a toothbrush revealed “Don’t Forget.” in English on one side and Thai on the other with the Colgate logo. This simple message effectively reminded consumers to brush their teeth.

Type of Entry: Ambient
Category: Ambient: Small Scale Special Solutions
Title: REMIND - LOLLYPOP
Advertiser/Client: COLGATE-PALMOLIVE
Product/Service: COLGATE TOOTHBRUSH
Entrant Company: Y&R THAILAND Bangkok, THAILAND
Advertising Agency: Y&R THAILAND Bangkok, THAILAND
Creative Credits
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Advertiser's Supervisor: Ittawin Ngoenwichit (Account Director)
Account Manager: Natphon Pholsong
Account Supervisor: Jaime Prieto/Sanjay Bhasin/
Producer: Amornmarn Rattanarakpinyo
Art Director: Kijchapon Patiwongphaisarn/Somchok Kunjaethong
Photographer: Jasda Trivittayanuruk/Yoothana Sasanatiang
Other Credits: Production House: Fiftyone Bangkok Company Ltd. / Agency Producer: Amornmarn Rattanarakpinyo