Category: Sweet Foods & Snacks
Product/Service: CONNOISSEUR ICE CREAM
Agency: PUBLICIS MOJO
Type Of Ad: Magazine
Date of First Appearance: Oct 3 2010
Entrant Company: PUBLICIS MOJO, Melbourne, AUSTRALIA
Chief Creative Officer: Craig Davis
Executive Creative Director: Franklin Tipton
Copywriter: Danny Higgins
Art Director: Peter Hibberd
Photographer: Nadav Kander
Art Buyer: Vince Tillyer
Account Supervisor: Janie Bartlett
Advertiser's Supervisor: Camille Meylan/Alicia Munday
Account Manager: Sarah Lock
Planner: Tania Farrelly
Other Credits: David Schaak – Designer
English Translation of Main Headlines
Connoisseur Ice Cream is known for its uniquely sophisticated flavour combinations.
The creative executions bring to life the Connoisseur
campaign line “the finest ingredients, arranged by artists” by taking the ingredients in 3 key flavours and turning them
into amazing art installations.
World renowned artist and photographer, Nadav Kander, was chosen to execute and capture the installations due to his inspiring interpretation of the ingredient stories and photographic style.
The Print Ad titled Caramel Honey Macadamia was done by Publicis Mojo Australia advertising agency for product: Connoisseur Ice Cream (brand: Peters) in Australia. It was released in the Sep 2010.