CORPORATE IDENTITY: Architecture Society Corporate Identity

Credits:

Brief:
The tiny island-state of Singapore, although renowned for being land-sparse, takes great pride in its iconic skyline - literally a collective showcase of the accomplished architects in Singapore. We were approached and tasked to create the corporate identity for the organization that lists many of the afore-mentioned architects as its members - The Architecture Society of Singapore.

Solution:
As much as people revel in the magnificence of a building from afar, just as many are awed by their beauty from a closer proximity.
It is with this in mind that we created a type-based solution formed by using the negative spaces of the many incredible shapes and angles of buildings within the city.

Location:
Apart from all corporate stationery, it was also used as the type for many of its other communications materials across exhibitions and events.

Agency: Leo Burnett/Arc Worldwide Singapore
Client: Lim Pin Jie (The Architecture Society)
Account: Joseph Chua
Creative director: Alex Lim Thye Aun
Copywriter: Chris Chiu, Alex Lim Thye Aun
Graphic Designer: Alex Lim Thye Aun, Tang Kee Hong
Photographer: Tang Kee Hong, Michelle Chow, Anthea Lin
Typographer: Tang Kee Hong, Alex Lim Thye Aun
Retoucher: Tang Kee Hong