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DE DIETRICH: Dietrich/ Golf
| See full size 1024x700 px | |
| Released: | May 2008 |
| Advertiser: | DE DIETRICH  |
| Agency: | GREY ARGENTINA |
| Country: | Argentina |
| Category: |
Corporate image
|
| Awards: |
Cannes Lions 2008 Direct Bronze
|
| Tags: |
Case study
Cannes 2008
|
Credits:
Type Of Entry: Use of Media
Category: Direct Response Digital Media, Including Email Marketing
Title: GOLF
Advertiser/Client: DIETRICH
Product/Service: DIETRICH GPS PRODUCTS
Advertising Agency, City: GREY ARGENTINA, Buenos Aires
Country: ARGENTINA
DM/Advertising Agency, City: GREY ARGENTINA, Buenos Aires
Country: ARGENTINA
Category: Direct Response Digital Media, Including Email Marketing
Title: GOLF
Advertiser/Client: DIETRICH
Product/Service: DIETRICH GPS PRODUCTS
Advertising Agency, City: GREY ARGENTINA, Buenos Aires
Country: ARGENTINA
DM/Advertising Agency, City: GREY ARGENTINA, Buenos Aires
Country: ARGENTINA
Credit Details:
| Name | Position | Company |
| Pablo Gil | Executive Creative Director | Grey Argentina |
| Sebastian Garin | Executive Creative Director | Grey Argentina |
| Diego Rubio | Art Director | Grey Argentina |
| Coco Olivera | Copy Writer | Grey Argentina |
| Rocio Victorica | Interactive Designer | Grey Argentina |
| Cecilia Ognio | Head Of Art | Grey Argentina |
Brief:
Every year, the Dietrich company organizes an exclusive golf tournament for its premium clients. The challenge consisted in letting these clients know about the upcoming edition of the tournament in an original and eye-catching manner with the final goal of getting them to register and compete.
Solution:
In the two weeks leading up to the tournament, clients began to receive emails every two days containing a video with information regarding the tournament as well as an invitation to register electronically. Each of the seven videos showcased two golf clubs representing two graceful feet having fun and enjoying themselves on a golf course. The campaign ran under the concept: "join the clubs".
Results:
The response was immediate. Just three videos were needed to completely fill the tournament's openings. Dietrich not only received numerous emails congratulating it on its creativity but the videos also became the talk of the tournament.