SID LEE DESIGN AGENCY: BRANDING

Credits:

Type of Entry: Corporate or Brand Identity
Category: Self Promotion
Title: BRANDING SID LEE
Advertiser/Client: SID LEE
Product/Service: DESIGN AGENCY
Entrant Company: SID LEE Montréal, CANADA
Design/Advertising Agency: SID LEE Montréal, CANADA
Creative Credits
Name Company Position
Sid Lee Sid Lee Agency
Roger Proulx Alt-6 Photographer
Carl Lessard 2m2 Photographer
Jean-François Bérubé Photographer
Sid Lee Sid Lee Typography
Baselab Baselab Typography
Datachrome Datachrome Printing
Cartonnier Vallée Cartonnier Vallée Binding/Finishing
Du Progrès Inc Du Progrès Inc Stamping
Blank Blank Printing
J7 Inc. J7 Inc. Printing
Details
Brief Explanation:
To create a proprietary style for Sid Lee that would embody their transition from adolescence to young adulthood.
Describe the brief from the client:
To transform the entire aesthetic and communication platform to reflect Sid Lee’s evolving personality.
Description of how you arrived at the final design:
The primary strategy was to make it clear that the new look belonged only to Sid Lee. The approach was to design a look and feel that would ultimately become invisible, giving way to a focus on content. Further, to create aspects of the new design that would be transferable to every facet of Sid Lee’s skin – from pitch presentations to business cards.
Indication of how successful the outcome was in the market:
The makeover has already won critical acclaim with Grand Prizes for branding and our new Fanzine template. Sid Lee has also seen an increase in business since the re-brand launch in September 2008. Most importantly, both existing and prospective clients agree the new look gives a more professional and creative first impression.