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	See full size 1417x1025 px
Released:	July 2008
Advertiser:	DHL
Agency:	Ogilvy & Mather Beijing
Country:	China
Category:	Transport, travel & tourism
Tags:	Ad placements on transport Selection of creative ads on vehicles Guerilla Creative review Best ads for DHL

Credits:

This ‘mobile’ on-ground communication created by Ogilvy Beijing makes use of a large silhouette of a computer cursor installed on a fleet of DHL’s runner vans, which shuttles around the Beijing’s Central Business District to announce DHL’s ‘24-7’ online tracking attribute. This simple stunt/ live activity has effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

Advertiser: DHL

Agency: Ogilvy & Mather, Beijing

Executive Creative Director: Nils Andersson, KweiChee Lam

Creative Director/ Art director: Michael Wong

Art Director: XiaoChen Li

Copywriter: Yue Song