| Examples: Diesel Wear, DIESEL CLOTHING, Sweden, farfar |
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DIESEL CLOTHING: Diesel - HEIDIES 15 MB OF FAME
| See full size 600x450 px | |
| Released: | June 2007 |
| Advertiser: | Diesel Wear  |
| Brand name: | DIESEL CLOTHING |
| Agency: | farfar |
| Country: | Sweden |
| Category: |
Cannes 2007 Cyber Lions
Clothing & footwear
|
| Awards: |
Epica 2007 Interactive Epica d'Or
Cannes Lions 2007 Cyber Grand Prix
|
Credits:
Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: HEIDIES 15 MB OF FAME
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Advertising Agency, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN
Category: Clothing, Footwear & Accessories
Title: HEIDIES 15 MB OF FAME
Advertiser/Client: DIESEL
Product/Service: UNDERWEAR
Advertising Agency, City: FARFAR, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: FARFAR, Stockholm
Country: SWEDEN
Synopsis:
Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.